Phone books were traditionally published in print but now you see numerous online phone books. But both versions still serve the same purpose; to assist people in locating addresses and phone numbers. With phone books, it is easy to look up information of long lost relatives, childhood friends, and former workers. But there are other great benefits of a phone book and here are a few.
Great for Locating Local Businesses
One main benefit of a phone book is that you can easily find local businesses. With mainstream search engines, you might get search results where you see mostly national chain stores if you’re looking for certain types of business in your area. But with a phone book you can see which local businesses best suit your needs.
Phone Books Help Those Without Internet Access
Not all people have Internet access and some people struggle with learning how to use it. It is for these reasons that phone books are still relevant. There are those in rural areas where Internet access is not always available. Then there are senior citizens who prefer to use traditional phone books rather than through the Internet.
Phone Books Promote Literacy Skills
While it’s okay that people use the search engines to find information, there is something about a phone book that promotes strong literacy skills. With a phone book you’ll need to know about how to search for addresses and names in alphabetical order or according to different categories. In addition to this, you learn about which area codes belong to certain areas of a state. These skills that last a lifetime.
Phone Books Are Great and Inexpensive Advertising Tool
We know about the effectiveness of search engine optimization and social media for business advertising, but we forget that phone books are still a great and inexpensive way to promote a business. Many phone book companies might even offer discounts on their ads to compete with the massive online advertising services that exist. In addition, online phone books often include the business’s website in addition to the phone number and regular address.
Business owners who still rely mainly on direct mail marketing benefit from phone books because they can mail out promotional materials.
Phone Books Are Good to Have in the Home for Reference
Hard copies of print materials are still good to have in the home and it comes in handy during power outages or during periods in your life when you can no longer afford Internet service. With a phone book, you can find the businesses or residents you want at any time day or night.
Cold Calling is Still Effective
One of the best reasons why phone books are still relevant is because cold calling still works in various situations. For example, if you are looking for work you can search for businesses in your field then call each of them to inquire about opportunities. You.ll also see the address where you can mail your resumes. If you are seeking potential advertising agencies to work with, you can call them and ask for rates or discounts.
You Can Look Up Government Agencies
Another benefit of using a phone book is that you can locate government agencies since they are published in the book. This includes your city’s school district, local city council, your state’s government agencies, offices affiliated with your governor and state representatives, and any public hospitals and universities. This comes in handy when you want to learn more about new laws that affect the city and state you live in.
There Are So Many Uses for Phone Books
Some uses for old phone books include:
Preservation of flowers
Creation of seed envelopes
Packing medium sized items for shipping or moving
Cleaning glass surfaces
Trash can liner
In conclusion, phone books are not dead and thanks to the Internet, you can do searches with online phone books. Phone books contain thousands of businesses and residences and for those who use old-school cell phones and not smartphones, the phone book still comes in handy when looking up numbers. Phone books are leftover remnants of a time when life wasn’t as fast paced and when you had to dig a little to gather information.